AAA Hockey in Hamilton is whole once more.

Hamilton Steel

Elevating the Hamilton Steel Hockey Club: Top Shelf Media’s Impactful Role in Brand Design, Team Launch, Jersey Reveals, Photo and Social Media Management

Top Shelf Media expertly captured the essence of 10 teams, delivering photography and video content. Serving as the playbook for success, we provided each team with the tools and resources needed to take control of their own social media accounts, while running the main organization’s account to achieve growth and engagement.

Jersey Launch

Hamilton Steel Jersey Launch

The Hamilton Huskies AAA and Jr Bulldogs joined forces to form the Hamilton Steel Hockey Club ( and we got to capture one of the most exciting moments in AAA Hamilton hockey history as the Steel went all in on the Steel name.

The Steel brand grew overnight and was a success in the, parents were commenting on how everything was on a professional level not seen normally at the AAA level which was just what we wanted.

Photography for ten Steel teams with two different lighting setups that represented the Steel brand.

Graphic design support has been provided year round for team and association requests such as flyers, promos, awards, camps and more.

Top Shelf Media took the early sketches of the Steel logo idea and turned it into the vision the team was hoping for.